SERVICES PROVIDED
Brand Strategy / Visual Identity / Content Production / Social Media Management
COLLAB
Khan Strategy Team / Creative Department / Performance Marketing Team
CLIENT INDUSTRY
Cafe
We repositioned Royal Cafe as a premium lifestyle destination rather than just a coffee shop. Our strategy focused on:
• Developing a cohesive visual identity
• Producing high-end photography and video content
• Launching targeted Meta Ads campaigns
• Creating engaging social media storytelling
We redesigned the brand’s visual direction, implemented a structured content calendar, and produced cinematic yet conversion-focused content.
Simultaneously, we launched localized paid advertising campaigns targeting young professionals and university audiences within Baghdad.
• +165% increase in Instagram engagement
• 3.2x return on ad spend (ROAS)
• 40% increase in monthly foot traffic
• Significant growth in brand recognition within 90 days
